Makhana which is grown in India within a very limited region is also known as Foxnut and Gorgon Nut. When lotus seed is processed in several steps with certain procedure, it yield Makhana.
It is a very high value commodity which is mainly grown in Bihar and certain part of eastern India. Bihar produces around 90% of world production of Makhana.
Market of Makhana is continuously growing in domestic and international market with a constant speed. There is a lot of opportunity to explore its market in both domestic and international trade.
Makhana has a good presence and popularity in countries viz India, China, Thailand and Japan whereas it has a very less presence in the US, the UK and western countries. These markets are still untapped which is can be a very good opportunity for new players to explore market for this product.
In China, it has been cultivated in the Hainan and Taiwan islands for 3 - 4 millennia and widely used in Chinese medicine. Raw makhana seed powder is an essential ingredient of the baby foods in China. Its distribution includes the islands of Taiwan (Formosa) and Kyusyu, Shikoku and Honshu in Japan.
Lotus seeds are also common in the northern part of Colombia, especially in cities like Barranquilla and Cartagena. Locals usually refer to lotus seeds as "martillo." Fresh lotus seeds are sold in street markets and are generally eaten raw by the locals.
Use of Makhana –
It can be used in several ways, like slightly fried makhana taste extremely good, can be used with vegetables, can be mixed with milk to make Kheer etc.
Makhana has been proven to be high nutrients food which is rich in medicinal properties and good for daily health diet. The nutrients contained are vitamin, minerals and fibers.
There are several benefits of Makhana and is being considered as a very good substitute for Popcorn and potato chips.
Properties of Makhana
- They are very low in cholesterol, fat and sodium. It is a very good supplement to be used as snacks.
- It had anti ageing enzymes and also recommended for diabetes patients.
- Makhanas are rich in protein and carbohydrate
- It has low calorific value and can be used as an ideal snack for those who are looking for weight loss.
Opportunities for Export Market of Makhana
It is estimated that the global market size of makhana will be around USD 75 Million during period 2019-2023
As India being one of the largest producer of Makhana, this untapped market can be utilized by proper planning and resources. The main hurdle is lack of awareness and marketing of this product by the government and also by the private players. Some suggestions can be outline as below for the improvement of this sector :-
- Proper marketing and creating awareness for Makhana
- As the farmers involved in this business are in the remote areas, they need to properly communicate and financial support should be provided by the government to grow this industry.
- Digital launch pad for different Makhana based products.
- Initiation to participate in various trade fares in different countries to popularize this product.
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